Exclusively designed fashion jewellery and custom-made fine jewellery
created with semi precious stones and precious metals.
Urban city chic meets cool, contemporary boho rock-chick with our eclectic,
hand-crafted pieces and artisan accessories.
Individually sourced, Hellen's beautifully unique designs in 9ct white gold,
925 sterling silver, rose and yellow gold vermeil give bespoke, wearable glamour.
Co-founder of the Richard Ward brand, Hellen has been selling her renowned jewellery and accessories to a devoted clientele at her Chelsea super salon for over twenty five years.
Azulara is her own collection of covetable jewellery inspired by an eclectic mix of boho Ibizan beach vibe and cosmopolitan urban modernity.
Hellen's jewellery collections feature her own designs - from Bowie inspired lightening bolts to zodiac and initial necklaces, she works with unusual precious metals and combines semi-precious stones to create Azulara's signature blend of custom-made cool, contemporary glamour.